Graydawn is a women's clothing collection based in Cape Town, South Africa.  We make easy to wear, quality pieces for the everyday.  Our collection is inspired by simpler times and our nostalgia for slow farm living.

We offer simple wardrobe essentials made from soft, textural fabrics ranging from earthy neutrals to soft blush pinks, blues and herb greens.  Graydawn is proudly designed and manufactured locally with an ethical outlook and aims to provide work for the skillful women in our community.

Eastern Cape farm raised sisters, Nicole & Jocelyn Hustler founded Graydawn in 2011.  Through their collections they tell their childhood story of simple living growing up on their family farm, Gray Dawn. Their humble upbringing and farm life has been the main source of inspiration for their collections.


Nicole Jean Hustler Co-owner and founder -

My main inspiration comes from my simple childhood, nature, farm fields, beautiful fabrics and vintage photos from the seventies/eighties.  I learnt to sew from my mom at a young age and from this my interests grew to create and make clothing.  Getting to turn this into reality and my career has been challenging but most of all an incredible joy and journey.


Jocelyn Hustler Co-owner  -

As I was the youngest growing up I always looked up to my sisters and wanted to wear and do everything they did.  My mom used to make us matching outfits, I can clearly remember a black polka dot one. It was a flared skirt and matching crop tee-shirt :)  I like to say life is more simpler in a daisy field and when beauty surrounds you, you can be free to create anything.  I love working with fabrics and new styles and to see the outcome is something that drives me.


Jean Brown Hustler Knitwear Designer and maker -

I hand knit one of a kind jerseys in colours inspired by the collections.  Being self taught I try new knit styles and designs as I go :) I love working along side my two lovely daughters.

Gray Dawn Farm 1981