Graydawn is a slow fashion women’s clothing label founded by two sisters in 2012. 

Our approach to fashion is inspired by our childhood growing up on a small farm in the Eastern Cape. Our love for clothing comes from watching our mother sew when we were little. It wasn’t long until she taught us the skill to sew our own matching sets. 

Years later we named our label after the farm Gray-Dawn. A combination of the names of our grandparents, Grayame and Dawn. Growing up on a farm has installed in us a sense of longing for a simpler way of life. We’ve carried this slow living philosophy from our childhood through to how we approach the fashion industry. 

Graydawn has become locally know for creating thoughtful timeless pieces that will be loved forever. We offer timeless silhouettes perfect for everyday wear that come in a range of natural fabrics in earthy tones. Our garments are ethically manufactured in Cape Town by a small team of skilful women. 

We are passionate about creating as little fabric waste as possible and upcycle all fabric waste into new styles and our packaging bags. We have always been passionate about educating our customers about wearing natural fabrics, how to better care for their garments and overall be more conscious consumers. Our ranges encourage customers to build smaller wardrobes focused on more sustainable, versatile and timeless pieces. 

Our childhood freedom to explore, to be in nature and learning to appreciate a slower life is at the heart of everything we do. Today it’s our hope that we can instil this in others through our garments.